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Miata powercard4/14/2023 The Cambridge Analytica scandal related to unauthorized data sharing in the 2016 election garnered widespread attention. The political consulting firm obtained data on up to 87 million Facebook users. The data were used to influence the 2016 presidential election, according to whistleblower Christopher Wylie. That scandal helped reveal the proliferation of data scraping on the platform. "Until today, people could enter another person's phone number or email address into Facebook search to help find them," Mike Schroepfer, Facebook's chief technology officer, wrote on April 4. Given the scale and sophistication of the activity we've seen, we believe most people on Facebook could have had their public profile scraped in this way." "However, malicious actors have also abused these features to scrape public profile information by submitting phone numbers or email addresses they already have through search and account recovery. Previous reporting had documented how applications mined user data. Last year, a New York Times profile on former Uber CEO Travis Kalanick detailed how Uber purchased information about its main U.S. The ride-sharing service bought Lyft receipts from free email cleaning service, which helped people unsubscribe from undesired marketing lists. The email digest service scanned inboxes and profited from selling data. Users said they were unaware their information was being monetized.If it seems as though the app you deleted last week is suddenly popping up everywhere, it may not be mere coincidence.Ĭompanies that cater to app makers have found ways to game both iOS and Android, enabling them to figure out which users have uninstalled a given piece of software lately-and making it easy to pelt the departed with ads aimed at winning them back.Īdjust, AppsFlyer, MoEngage, Localytics, and CleverTap are among the companies that offer uninstall trackers, usually as part of a broader set of developer tools. Their customers include T-Mobile US, Spotify Technology, and Yelp. (And Bloomberg Businessweek parent Bloomberg LP, which uses Localytics.)Ĭritics say they’re a fresh reason to reassess online privacy rightsand limit what companies can do with user data. “Most tech companies are not giving people nuanced privacy choices if they give them choices at all,” says Jeremy Gillula, tech policy director at the Electronic Frontier Foundation, a privacy advocate. Some providers say these tracking tools are meant to measure user reaction to app updates and other changes. Jude McColgan, the chief executive officer of Boston’s Localytics, says he hasn’t seen clients use the technology to target former users with ads.Įhren Maedge, vice president for marketing and sales at MoEngage Inc. In San Francisco, says it’s up to the app makers not to do so.
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